The Ugly Truth About The Coca-Cola

In a hot day of summer; after an exhausting football game; or to accompanied your large pop corns as you spend the night at the theater; all these scenarios sound as a great moment to share a Coca-Cola, don’t they? This is the type of message that you receive from every Coca-Cola commercials. They create commercials for every holiday, every Olympics, every Worldwide Cup; also they create commercials where everyone are together having a great with family, friends, and, of course, Coca-Cola. In other words, this is marketing occurring in a bottle on soda. To put it differently, we summary this as If you feel thirsty, sad or happy a Coca-Cola will always fit in that moment; or magically a kiosk the only sales Coca-Cola will appear. The best part is that these commercials really work, I even feel the need to buy a Coca-Cola after seeing polar bears drinking it, literally. Another thing, Coca-Cola as other unhealthy products, seem to portray something way different from the health implications that it causes. Although the Coca-Cola advertisements make us think that their products bring joy and happiness, they shattered the health issues that they really cause. 

Nutrition fact of the bottle. Personal photo.

First, let’s take into consideration one of the most famous Coca-Cola commercials called “Reasons tobelieve” from 2011, where it is stated how much it takes to do a morally wrong act, and how humble actions takes the same. A bunch of kids sing together this song, and, at the same time, they all drink and share a Coca-Cola. This is my point, Coca-Cola reaches the heart of society by using the power that children show. But taking kids to drink it and sing is understandable as something quite normal and fun. Yeah, kids are kids. I am not saying that kids should not have a Coca-Cola one and a while, but as Elsie Callender stated on her online article The Unhealthy Truth Behind the Coca-Cola Label, that a normal can of Coca-Cola has around eight teaspoons of white sugar. Besides the coloring of the Coca-Cola contains amounts of carcinogens. Who could ever notice this? I mean from this joyful videos they seem they wanted to poison us, but thy still get the clients and more advertisers.

   But this where Coca-Cola wants to take the lead by making us think with their famous slogan “Open Happiness” they can be seeing differently. They support many foundation to cure diseases and to save water in poor countries; but I see this as if you drank a diet soda after eating a double bacon cheeseburger, where is the change? As their slogan says, with a bottle of Coca-Cola there always is going to be happiness around as in the commercials; therefore, portraying this soda as that, cannot give what it really is. They are selling you an unrealistic fact, a misconception that makes you believe that nothing will happen if you drink Coca-Cola, but you never know. The key that they use to touch the audience feelings, to play with them, to come up with subjects for commercials. Once this happens, they hook their buyers to belief in Coca-Cola as the bottle that can give you happiness. 

Finally, I do not want you to consider this as an attention call, but as a personal opinion that I want to share with everyone who has gone through a similar thinking about this brainwashed. The advertising can sometimes control us, and make us do decisions; but in this case, Coca-Cola does and spread complex message of love, happiness and holidays as if is the reason to sell their products. What sometimes the audience did not see is the damage that this product does to ourselves, and sometimes we are fooled by the media; we are fooled by a lie. In short, at end, depends on you if you want to see Coca-Cola as the “Open Happiness” or as the “Open Unhealthiness”?